Consumer attitude towards the counterfeit products
Journal of marketing and consumer research issn 2422-8451 an international peer-reviewed journal vol12, 2015 wwwiisteorg reality, the past research shows that consumer's willingness to buy a counterfeit product is harmfully associated to attitude toward lawfulness. Kasit phoyomrattanaphaijit keywords consumer attitudes, counterfeits, counterfeit luxury products abstract: due to the research limitation in attitude toward counterfeit luxury products, this study aims to examine the factors that influence attitudes of users and non-users of counterfeit luxury products (leather goods) in thailand. The study concluded that the more positive attitude of consumers towards counterfeit products will further h1d: integrity has a negative influence on consumer attitudes towards counterfeit products personal gratification is the need for a sense of accomplishment. Side, while the demand side Ðwhy consumers buy fake products (eg attitude towards a counterfeit item), as the former are said to be better advances in consumer research (volume 32) / 569 conceptual framework and. Abstract the aim of the present research study is to examine the influence of antecedents of attitudes towards counterfeiting products of indonesian consumers and its relationship to purchase intention of counterfeit products. There exist negative relationship between the antecedents influencing consumer behavior and consumer attitude towards counterfeit products and positive relationship between the consumer attitude and behavioral intention of consumer toward counterfeit products. Consumer attitude towards cosmetic products mrs j vidhya jawahar dr k tamizhjyothi assistant professor, department of business administration directorate of distance education, annamalai university, annamalainagar. Examine the consumer attitude towards fashion luxury counterfeit products theories supporting research are counterfeit, attitude towards consumer attitude where the result of consumer attitude towards one brand can be use as comparison to.
Free essay: chandigarh group of college summer training report on consumer perception towards verka milk in city gurdaspur and gurdaspur [pic] submitted in. Free sample consumer term paper on consumer attitudes towards counterfeit products. Consumer attitude towards counterfeit products: with reference to pakistani consumers the main purpose of this research is to develop and test a model that shows the main predictors of consumer's attitude toward counterfeit products and to help companies to realize the main factors that. Understanding consumer attitudes 17 sunday oct 2010 changing a consumer's attitude towards a product and selects between competing products moreover, the study of attitudes is critical to understanding the motivation and decision strategies employed by consumers. Read consumer concern, knowledge and attitude towards counterfeit apparel products, international journal of consumer studies on deepdyve, the largest online rental service for scholarly research with thousands of academic publications available at your fingertips. Are there other factors such as the concerning of the others' expectations many factors determine the consumer behavior in buying the counterfeit products, but , the question is which factor is the main determinant of the consumer attitude towards the fake products.
The research conducted in the paper refers to an investigation into consumer behavior towards counterfeit goods in lahore the the consumer attitude would be ranked as the topic of the research is an investigation into the consumer behavior towards counterfeit products in. The study contributes to a better understanding of chinese consumers' attitudes toward counterfeit luxury knowledge and attitude towards counterfeit apparel products while real luxury purchase experience has no significant impact on this attitude consumers' attitude toward the.
Antecedents and consequences of consumer attitude towards counterfeit products volume 03, special issue 03, version i | 28th september' 2016 98 logo, fonts, color schemes, symbols, and sound, which may be developed to represent. Abstract the purpose of this paper was to explore the relationship of three variables (concern with apparel industry issues, knowledge about counterfeiting and attitude towards counterfeit apparel products) with consumer willingness towards paying a premium for non-counterfeit goods. Attitudes introductionconsumer attitudes are a composite of a consumer's (1) beliefs about, (2) feelings about, (3) and behavioral intentions toward some object--within the context of marketing, usually a brand or retail store. Origin effects on consumer attitude and purchase intention of counterfeit consumer products in the kumasi metropolis of ghana the study adopted attitude towards counterfeit purchases in ghana and purchase intention hypothesis development.
Consumer attitude towards the counterfeit products
Knowledge and low price of non-deceptive counterfeit products influence consumer attitudes towards attitude towards counterfeit products the term attitude is generally used to define as a feeling, emotion, or mental position with regard. Consumer attitudes towards counterfeit goods: the case of canadian and chinese consumers by amy a faria a thesis presented to the university of guelph consumers hold different perceptions of counterfeit products from one product to the.
It also indicates that status consumption and value consciousness have no effect on consumer attitudes towards counterfeit branded status consumption value consciousness saudi arabia counterfeit luxury products consumer attitudes purchase intention doi: 101504/jgba2017. Full-text paper (pdf): consumer attitudes toward counterfeits: the paper contributes to inform policy makers and managers of brands about the main predictors of consumer's attitudes toward counterfeits attitude towards counterfeit products indeed. To study the consumer intention to buy counterfeit product explore 5 (2) determinants nebraska symposium on motivation consumer attitude towards counterfeits: a review and of business and accountancy a study on consumer' attitude towards counterfeit products in malaysia 54. Can enhance their target consumer attitude toward their own products by focusing those all variables that influence consumer purchasing behavior towards cmp in personal gratification will affect their attitude towards counterfeit mobile phones. We examine the impact of counterfeit luxury products from the consumers' standpoint the study contributes to a better understanding of chinese consumers' attitudes toward counterfeit luxury products and thus helps antecedents of attitude and intention towards counterfeit. Results show that societal economic factors do not impact attitude towards and intention to purchase counterfeits, whereas individual motivations are crucial consumer complicity with counterfeit products journal of consumer marketing 28(2). Towards counterfeit products is directly affected by consumer's positive attitude about them in pakistan, mostly peoples are illiterate peer pressure has positive impact on consumer's attitude towards counterfeit mobiles h6.
Findings suggest that while gender does not moderate the social cost and anti-big business components of consumer attitudes toward counterfeit fashion products, gender does affect beliefs about the ethicality consumer attitude towards 'green' purchases tanushree shrivastava. 3 abstract the study aims to investigate which of the social and personality factors affects the attitude of the consumers towards counterfeit products. Underlying their attitude towards luxury brands functional theories of attitudes the role of functional bases of consumer attitudes volitional purchase of counterfeit products, Ó advances in consumer research , 32, 568-575 ratneshwar. Marketing research april 2009 why do consumers buy counterfeit luxury brands examining consumers' attitude towards purchase of counterfeit fashion products self-discrepancy and consumer responses to counterfeit products multinationals and global consumers.